Amazon’s Pay-Per-Click (PPC) advertising is a dynamic tool designed to drive traffic and increase sales on the platform. With over 300 million active users globally, Amazon presents a massive opportunity for sellers to showcase their products to a vast audience. [...]

However, combining and optimizing SEO and PPC strategies is essential for competitive digital marketing and promotion for any business today. However, SEO and PPC are usually considered as two completely different strategies, where SEO deal with the improvement of the [...]