Due to the highly competitive landscape, businesses need to understand the customer journey to thrive. Customer journey is the different ways by which a consumer interacts with a brand from the time he first hears about a brand till he [...]

Google Analytics is a powerful tool that allows businesses to track and analyze website traffic. While many users are familiar with its basic functions, like tracking page views and user sessions, a significant number of advanced Google Analytics features are [...]

Setting up Google Analytics is one of the most critical steps in understanding and optimizing your website’s performance. With a proper Google Analytics setup, you can track valuable data such as website traffic, user behavior, and conversion rates, enabling you [...]

Improving your Google Ads CTR (Click-Through Rate) is a critical aspect of running a successful online advertising campaign. Your CTR is a key metric that shows how often people who see your ad end up clicking on it. A higher [...]