For those businesses desiring data-driven growth and ranging from small to large businesses analytics and reporting for Digital marketing are essential. With powerful analytics tools like Google Analytics, social media metrics, AI marketing attribution models, and heat map analytics companies [...]

Tracking conversions is made more difficult with customers on different platforms: the website, social media, email, etc. Multi-channel conversion tracking can show more than traditional analytics, where it will only show you the final touchpoint before a conversion. The strategy [...]

As the digital world is becoming increasingly competitive, the art of creating effective content has shifted from creative content only to the art of making data-driven decisions. Content strategy analytics can be a very useful source of insights into how [...]

It is therefore important to know how users use your website to improve the experience and boost conversion rates. Heatmap analytics presents users’ activity in maps that lack color codes representing the areas in which users click, scroll, or spend [...]

Return on investment (ROI) is a key element in digital marketing to help you determine how successful or profitable your campaigns really are. Tracking Marketing ROI  allows businesses to determine how much revenue is generated as a result of marketing [...]

Modern marketers understand the need for real-time analytics. This lets brands follow and react to data as it happens, giving them unequaled chances to do the things that matter now. This much access to data translates into immediately responsive marketing [...]

Due to the highly competitive landscape, businesses need to understand the customer journey to thrive. Customer journey is the different ways by which a consumer interacts with a brand from the time he first hears about a brand till he [...]

Understanding exactly how touchpoints result in customer conversions has always been a key element of marketing attribution. But as marketing strategies have evolved, so too have the modern digital landscape becoming complex and fast; while manual attribution models have caught [...]

As we have seen in the increasing adoption of digital marketing, firms need to evaluate the effectiveness of their marketing strategies.  This is where Marketing KPIs or Key Performance Indicators come into play Marketing KPIs are metrics used to track [...]

As any SEO expert will tell you, there is no better way to monitor your site optimization process than using specific tools. The two fundamental tools of the present-day reality are Google Search Console SEO and Bing Webmaster Tools. While [...]