Professional users of HubSpot Breeze AI perform basic tasks with the tool but fail to exploit its complete capabilities. Most users only know Breeze AI’s core features, including lead management and workflow automation but the tool holds many more features that can simplify tasks, thus improving productivity.

Businesses that explore this tool beyond its surface features can access unexplored capabilities, which would substantially enhance their sales methodologies and advertising strategy, along with team integration abilities.

This blog highlights ten unexpected functions of HubSpot Breeze AI that many users ignore, although utilizing these functions will enhance ROI and operational efficiency.

Identifying all features of HubSpot Breeze AI represents the key element for optimally using this service. You will observe how much more the AI can benefit your team after we explain these underutilized functions.

You will both save money and reduce time expenditure while generating superior outcomes through Breeze AI’s functionalities for competitor examination, along with content generation and team performance tracing.

Key Takeaways

Why Most Teams Underuse HubSpot Breeze

Even though HubSpot Breeze AI is designed to automate and streamline many aspects of marketing and sales, most teams underutilize its features. This is primarily due to a lack of awareness or the misconception that AI tools like Breeze are only useful for advanced users.

Many marketers and sales teams only tap into basic functionalities such as lead scoring or basic workflow automation, but they miss out on the more complex and specialized tasks that Breeze AI can handle.

The reason for this underuse is often a failure to explore the platform thoroughly. HubSpot Breeze AI has a variety of advanced settings and tools that can cater to unique business needs, and users may be hesitant to dive into these features due to a lack of knowledge or training.

However, those who unlock these hidden functions can dramatically enhance their productivity and accuracy, benefiting their campaigns and overall business performance.

10 Hidden or Underrated Features

Most users of HubSpot Breeze AI discover few features beyond fundamental capabilities within the software. Engineers primarily recognize HubSpot CRM but forget its unpublicized functionality that boosts operational performance.

Breeze AI provides multiple workflow-saving tools, which include real-time competitor analysis and automation for email personalization and sales follow-up procedures. The upcoming segment will expose 10 unexplored yet useful components of HubSpot Breeze AI that users frequently overlook but should consider to maximize their marketing and sales operational efficiency.

Real-time Competitor Analysis Summaries

One of the most valuable but often overlooked tasks HubSpot Breeze AI can perform is real-time competitor analysis. While many businesses rely on separate tools for competitive intelligence, HubSpot Breeze AI can generate summaries of your competitors’ strategies and performance without requiring you to leave the platform.

HubSpot Breeze AI can scan publicly available data and analyze competitor campaigns, offering insights that help you stay ahead.

Whether you’re tracking keywords, social media engagement, or ad performance, Breeze can summarize this information in a digestible format. This feature enables you to adjust your strategies in real-time, ensuring you’re always competitive.

• Real-time insights on competitors’ social media activity

• Keyword tracking and optimization suggestions

• Performance comparison of your business vs. competitors

• Strategy recommendations based on competitor data

Automated Customer Persona Suggestions

Customer personas are crucial for targeting the right audience with the right messaging. However, creating and updating personas manually can be time-consuming.

HubSpot Breeze AI simplifies this by automatically suggesting updates to your customer personas based on the data collected from your CRM, website analytics, and marketing campaigns.

This feature enables your team to target prospects more effectively by ensuring that personas reflect the most current data. Breeze AI uses historical data to identify trends in customer behavior and adjusts personas accordingly, so you don’t have to guess or spend time manually analyzing every detail.

• Persona suggestions based on CRM and behavior data

• Automatic updates to personas based on recent interactions

• Identifying new personas based on emerging market trends

• Helps refine targeting strategies for higher engagement

Cold Email Personalization via CRM Insight

Cold emails are a crucial part of outreach, but crafting personalized messages for each lead can be a daunting task. HubSpot Breeze AI can assist by using insights from your CRM to personalize cold emails at scale, ensuring that each message resonates with the recipient.

By analyzing data points like past interactions, demographic information, and behavior patterns, Breeze AI generates personalized email templates that increase the likelihood of a positive response. This eliminates the need for repetitive manual work and ensures that your emails always feel tailored, not templated.

• Personalized email content suggestions based on CRM insights

• Increased engagement with relevant, customized outreach

• Automated follow-up emails based on recipient behavior

• Scale outreach efforts while maintaining a personalized touch

Auto-detection of Broken Sales Sequences

A common pain point for sales teams is detecting when sales sequences break down. HubSpot Breeze AI can automatically detect when sequences are not functioning properly, ensuring your sales reps don’t waste time on ineffective sequences.

This task can significantly boost your team’s efficiency by preventing the manual checking of sequences for performance issues. Breeze AI can flag broken workflows, suggest corrective actions, and even adjust sequences in real-time based on performance data.

• Automatic detection of bottlenecks and broken sequences

• Actionable insights to improve sales workflows

• Real-time fixes to enhance sequence effectiveness

• Data-driven recommendations for improved conversion rates

In-Email Copy Rewrites with Tone Adjustments

Email marketing campaigns are most effective when the tone is right for the target audience. HubSpot Breeze AI can rewrite email copy with tone adjustments based on the audience or campaign goals.

Whether you’re aiming for a formal, conversational, or persuasive tone, Breeze AI can tweak the copy to match the desired voice and increase engagement.

Instead of manually editing every email draft to adjust tone, Breeze AI takes care of it instantly, saving time and ensuring consistency across your campaigns. This feature helps keep your messaging on point while appealing to the emotional triggers of your audience.

• Adjusts email tone based on audience persona

• Instantly rewrites email copy for better engagement

• Ensures consistency in brand messaging across campaigns

• Improves overall email marketing performance

Workflow Automation Enhancements

While workflow automation is a common feature in HubSpot, Breeze AI takes it a step further by offering enhancements that improve the accuracy and efficiency of workflows. For example, Breeze can suggest more efficient triggers, conditional logic, and actions based on previous workflow performance.

This helps your team set up smarter workflows that minimize manual intervention and reduce errors. Breeze AI ensures that each workflow is optimized for maximum output, automating routine tasks so your team can focus on more strategic activities.

• Suggests optimized triggers and actions for workflows

• Automatically adjusts workflows based on performance data

• Reduces manual intervention and human error

• Streamlines complex workflows with intelligent recommendations

SEO-Optimized Blog Outlines in 1 Click

Creating SEO-optimized content can be time-consuming, but HubSpot Breeze AI helps speed up the process. With just one click, Breeze can generate SEO-optimized blog outlines that align with current search trends and keyword analysis.

This task helps streamline content creation by providing writers with a clear, optimized structure for their articles. Breeze AI uses its algorithm to recommend the best keywords, subtopics, and content structure to ensure your blog ranks well in search engines.

• One-click SEO-optimized blog outlines

• Keyword suggestions and topic clustering for better search rankings

• Automatically generates headline ideas that resonate with users

• Provides competitive analysis for keyword targeting

Suggested A/B Test Setups for Ads

Running A/B tests is crucial for improving ad performance, but deciding on the right variables to test can be challenging. HubSpot Breeze AI can suggest A/B test setups for your ads based on historical performance data and industry trends.

Instead of manually creating hypotheses for testing, Breeze can automate this process by suggesting different ad copy variations, images, or targeting options that are likely to yield better results. This feature helps you optimize ad campaigns faster and with more precision.

• Automatic A/B test suggestions based on past ad performance

• Recommends variables to test for optimal ad performance

• Optimizes ad targeting, copy, and design in real-time

• Boosts conversion rates with smarter testing strategies

Team Productivity Dashboards

HubSpot Breeze AI can create personalized productivity dashboards for your team, providing a clear view of individual and team-wide performance metrics. These dashboards track progress on various tasks, from sales activities to content creation, and give managers the data they need to make informed decisions.

By automating these reports, Breeze AI saves valuable time and allows team members to focus on their work rather than manually tracking their performance. These dashboards also encourage accountability, as everyone has a clear understanding of their progress and goals.

• Customizable dashboards for team and individual performance

• Tracks key metrics like sales, marketing efforts, and project completion

• Provides insights on areas for improvement

• Helps managers make data-driven decisions in real-time

Meeting Follow-Up Automation

Follow-up emails after meetings are essential for maintaining momentum, but they can be easily overlooked or delayed. HubSpot Breeze AI automates this task by generating personalized follow-up emails after meetings, ensuring timely communication with leads and clients.

This feature saves time for sales reps and ensures that follow-ups are sent without fail. Breeze AI can even schedule follow-ups based on the meeting outcome, allowing your team to focus on more pressing tasks while Breeze takes care of the details.

• Automated follow-up emails based on meeting outcomes

• Personalized messages for each client or lead

• Scheduled follow-ups to ensure timely communication

• Saves time for sales reps and improves client relationships

How to Access These in Your HubSpot Portal

Accessing these powerful features in HubSpot Breeze AI is straightforward. Simply log in to your HubSpot portal, and you’ll find the Breeze AI tools under the “AI Tools” section. From there, you can activate the various features, set up automations, and start leveraging these capabilities to optimize your workflows.

HubSpot Breeze AI is seamlessly integrated with your CRM, so it’s easy to access and start using right away. If you’re unsure how to implement these features, HubSpot’s customer support and knowledge base provide detailed guides and tutorials to help you get started.

Conclusion

HubSpot Breeze AI offers much more than most users realize. By leveraging its hidden and underrated features, businesses can optimize not only their marketing and sales workflows but also significantly boost their overall productivity. Whether it’s streamlining content creation, enhancing customer interactions, or automating tedious tasks, Breeze AI is a game-changer. The small tasks it handles quietly can add up to a massive return on investment over time. Many users only scratch the surface of what HubSpot Breeze AI can do, but unlocking its full potential can have a transformative impact on your team’s efficiency and success.

By tapping into these often-overlooked capabilities, you can maximize the value of your HubSpot subscription and ensure you’re getting the most out of the platform. The more you explore and integrate these features, the more you’ll be able to work smarter, not harder. Don’t let valuable opportunities slip through the cracks—take full advantage of HubSpot Breeze AI and see how it can elevate your business to new heights.

FAQs

What is HubSpot Breeze AI? HubSpot Breeze AI is a powerful AI tool integrated within HubSpot that helps automate and optimize sales, marketing, and customer service tasks, providing valuable insights and recommendations.

How do I access the hidden features of HubSpot Breeze AI? Most hidden features are available directly within your HubSpot portal. Make sure you’re using the latest version of HubSpot, and explore the AI capabilities within your CRM, marketing, and sales tools.

Can HubSpot Breeze AI help with competitor analysis? Yes! HubSpot Breeze AI provides real-time competitor analysis summaries, offering insights into competitors’ strategies and performance, helping you stay ahead in your industry.

Is it possible to automate email personalization using HubSpot Breeze AI? Absolutely. HubSpot Breeze AI uses CRM insights to automate cold email personalization, ensuring your outreach is relevant and timely, while saving your team time on manual work.

What are workflow automation enhancements in HubSpot Breeze AI? HubSpot Breeze AI automatically detects broken sales sequences and offers recommendations for improving your workflow, ensuring no leads are left behind and helping increase conversions.

How can HubSpot Breeze AI help with SEO? Breeze AI can provide SEO-optimized blog outlines with just one click, helping you generate better content that ranks higher in search results with minimal effort.

What is the ROI of using HubSpot Breeze AI? By utilizing HubSpot Breeze AI’s advanced features like workflow automation, competitor analysis, and email personalization, businesses can expect a significant boost in productivity, lead generation, and ultimately, return on investment.